Taking the green development of the home furnishing industry as its mission, the company adheres to the philosophy of "caring for global forests, undertaking ecological responsibilities, utilizing resources reasonably, and leading industry development", thoroughly fulfills its social responsibilities, and persists in green development.

In fulfilling its responsibilities, it adheres to green manufacturing in the home furnishing industry, intensifies research on energy-saving, material-saving, and environmentally friendly technologies in the timber industry, actively explores the path of development for the home furnishing industry that originates from nature and returns to nature, and achieves an organic unity of economic, ecological, and social benefits.

For green development, it adheres to the harmonious coexistence between humans and nature, upholds the home furnishing production concept of "green, healthy and safe", and promotes innovative developments in production technologies and materials within the industry based on the principles of greenness, low carbon and circularity, thereby fostering the green and sustainable development of the home furnishing industry.